Visualizing won’t save you. Contrasting might.
On Gabriele Oettingen's twenty-year campaign against pure positive thinking — and how FUTRSELF quietly runs a daily WOOP without ever asking you to call it that.
6 MIN READ
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Habits are votes. The body you'll have is the candidate.
On James Clear's identity-based theory of habit change, and why FUTRSELF starts every morning with a face instead of a goal.
5 MIN READ
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Your future self is a stranger. We want you to be friends.
On Hal Hershfield's twenty years of research into future-self continuity, and what it tells us about why behavior change is so hard — and what to do about it.
6 MIN READ
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